Description
Fairs are battlegrounds—this course proves it! “Art Fair Booth Optimization” designs 10×10 layouts, 4000K lighting grids, and VIP lead funnels to convert 15% of visitors into buyers at Basel or Frieze.
Format:
• Video Masterclasses: Booth flow psychology, price tag placement, iPad CRM sync.
• Fair Simulations: Mock a 4-day teardown.
• Inspirational Audio Clips: Veterans on “the $1M text from the aisle.”
Duration: • 10 Weeks – 2 sessions per week (60-80 minutes per session).
What You’ll Learn:
• Layout Flow: Entry sculpture, back-wall star.
• Lighting Grid: 4000K spots, no glare on glass.
• Lead Funnels: Scan badge → email sequence.
• Conversion Math: 300 visitors = 45 sales.
Target Audience: • Galleries investing $50K+ per fair.
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